A conversation with the owner of House of Shoena….Sheena!

Before 2012 came to a close, our very own Sheena (aka Ms. Shoena) made her debut into the London fashion scene with House of Shoena!!

House of Shoena and DNZR

Once we felt Sheena had a moment to take a breath we couldn’t wait to to chat with her about everything! Of course we not only wanted to talk about the new business, but also wanted to shine some light on the woman behind House of Shoena. Check out what she had to say….

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The top 12 doses of 2012!

year in review feature

Today people all over the globe will be remembering the great moments, movies, news and more from throughout 2012. We’re joining in the fun with our own reflection of our best posts of the year.

Image courtesy of kwwl.com

Image courtesy of kwwl.com

You viewed, you read, you shared and so this post is dedicated to YOU our A daily dose of vitamin F blog readers! Continue Reading

Hats ON!!!

Royal Ascot 2012  Day 3
Hats are one of my favorite accessories. They have fascinated me since I was a little kid and clearly the obsession has not seemed to fade away. With beach season on our heads, I couldn’t think of a better time to talk about this. There are a number of different kinds of hats for different occasions; and then there are fascinators, which is another league of decorative headpiece, like a smaller hat that is pinned to the head or attached to a comb or a headband.

What attracts me towards hats is, that apart from serving the main purpose of acting like a protective shield against heat, dust and sunlight, it is a brilliant cover up for a bad hair day and how. It totally changes the look and adds charisma to the attire be it a casual day at the beach or a night out.

Introduced in the 1800s, Fedoras came as a boon (ideal item) to fashionable women and it wasn’t long before men stole this great accessory; but as we have seen in the fashion history with gender-bending/androgyny being Continue Reading

Men’s Fashion Week Debuts in London!

featureimage-london fashion week
Women’s fashion, has been written about, spoken and showcased since centuries. There are fashion weeks all over the globe dedicated to women’s fashion. But how many of us recollect talking about the men’s fashion. Faintly. It is definitely one of those areas of fashion that is slowly but steadily picking up. One of the biggest evidence of the growing popularity and fashion sense amongst men is the newly introduced full-fledged 3-day Men’s Fashion Week in London.

Men’s fashion week was prevalent in Milan and Paris, and finally this year Britain decided it was time to showcase the British men’s fashion full throttle. So far, London fashion week used to be a 3 day affair for the women’s fashion and the last day was crammed with men’s fashion; that left very little time and a tiny space for the men. A lot of British talent, when it came to men’s designers, were seen moving out of the country considering the tiny scope of growth. Hence, keeping the increasing awareness of fashion amongst men, and giving and an expanded time and space to the men’s designers. The 1st men’s London fashion week was announced to be taking place soon after the Queen’s Diamond Jubilee celebrations and in time before the Olympics 2012.

Image from styleandthensome.wordpress.com

The fashion week finally commenced on the 15th of June till the 17th of June and was launched by none other Continue Reading

Fashion 12- Supporting the Unknown

Fashion 12 feature
There is nothing more exciting then discovering something new ,whether its a  hot new  pair of shoes, an amazing singer or a fab designer! Well last week Friday I discovered not 1 but 12 new designers all in the same night!!  How?  I was invited to attend a fashion show showcasing the collections of 12 emerging designers from the UK.

Image courtesy of fashion12.co.uk

The show was hosted by a company called Fashion 12 who aim to shed light on up-and-coming talent within fashion.  Fashion12 is made up of various designers, pattern cutters, models and fashion journalists with the 12 ‘symbolizing the varying months of the year and the philosophical number of perfection.‘ The show featured many talented Womenswear, Menswear and Footwear designers.  Below are my top 2 favourite designers.

Ashanti Lou

Meet Louisa Osei –one of two footwear designers in the show. Her London based shoe brand Ashanti Lou launched in 2011. The name Ashanti comes from her ethnic origin as she is from the Ashanti region of Ghana and then Lou is the shortening of her name, Louisa.

Osei successfully mixes contrasting materials, electric colours and printed African fabric, making her collection Continue Reading