SUM Company makes SUM (sun)glasses…

Wayfarers have been an iconic sunglass style for decades, with the most popular reference coming from the memorable pantless dance seen Tom Cruise did while wearing some in Risky Business.

To this day I remember the blue wayfarers that I lost while at a park picnic.. I accidently threw them away when i was finished eating. They were my favorite sunglasses of all time, I wished I could of found a new pair of the exact or similar style, but usually when you are shopping for something that is specific you can never find it. Even when I was younger I liked to find accessories that expressed my love for the color blue, while being unique and creative. This is where customized shopping trends come in handy. SUM Company can make SUM unique and creative sunglasses for you! Continue Reading

Eco-Fashion Eye (Wood) Wear

Eco-friendly apparel and accessories are nothing new, but there has been an increased shift in taping into making items more fashion forward at the same time. There are designer clothing labels taping into this concept which many hope to make a “style, instead of just a trend” within the industry. (sidenote: check out

The most recent eco-fashion trend accessories movement that I have been noticing, has been to create sustainable and eco-friendly eyewear.

Shwood main image

One new company that seems to have created a truly “cool” vibe with their collections, is the Continue Reading

Blocking sun in style!

block sun in style- feature image
Mercury is soaring; it is not safe to let those rays hit your beautiful eyes. Yes! This post is all about sunglasses; I love them! Not only do they protect your eyes against the sun, but they are also a fabulous accessory. However, one must not forget that it is essential that the sunglasses that they choose also serve the primary purpose of blocking the harmful rays of the sun.

Nevertheless, if you have been staying up-to-date with the latest styles and trends pertaining to clothing and accessories, why leave the eyewear behind.

Contrasting frame aviator sunglasses-

The shapes, sizes and styles of sunglasses have been evolving over the years but some of the classic ones like aviators never go out of fashion.

Ray Ban Aviators-

One of the big trends this season is the quirky shapes, which much to my amusement is doing amazingly well. There are all sorts of strange shapes likes oval, hearts, flowers, and even diamond. The designers are doing their Continue Reading

Styled by Vitamin F – Memorial Day Looks!

Styled by vitamin f

Memorial Day is a day of remembering the men and women who died while serving in the United States Armed Forces. As a marker it typically marks the start of the summer vacation season, while Labor Day marks its end. Memorial Day has also become a long weekend increasingly devoted to shopping, family gatherings, fireworks, trips to the beach, and national media events such as the Indianapolis 500 auto race. –

We will officially welcome the start to “lazy summer days” this weekend! During which many of us (here in the States) will attend beach parties, backyard BBQ’s and top it all off with a few nights of going out. Not to forget the real reason for celebrating Memorial Day, let’s try to pay tribute to the holiday with “Americana” themed weekend style. We’ve put together 3 different looks, (Beachy Keen, Grill Stripe Chic, and Flirty/Fitted- Festive/Flowy) that will be perfect for your various holiday weekend festivities.

All items shown are from, and

Asos towelling beach playsuit –

Dolce & Gabbana Cube Sunglasses-

Wildfox Deep V Swim suit with cow girl print- Continue Reading

Beach Bum…

ready for the beach feature
Summertime! Lets hit the beach! I am an absolute all…out…beach…bum. The sun, the sand and the seas, is my idea of pure bliss. I eagerly await for this time of the year, when there is eternal sunshine, a state of peace, and serene waves that calm your heart rate down. The “beachwear season” also happens to be one of my favorite times of the year to play dress up. It is so easy going, relaxing and full of great colors, it makes my eyes gleam! Bikinis, sarongs, maxis, hats, sunglasses, flip-flops and suntan lotion are few of the most important things on my list when packing for a beach trip.

Shopping for a new season also means keeping the current trends in mind. Its never necessary to completely follow the trends, but mix and match, make sure it flatters you body, skin and complexion and you might just end Continue Reading

His and Her Easter Baskets!

bunny hat feature kaboodlecom 1

Whether you celebrate the religious holiday or the commercial holiday…Easter gifts are not just for kids! So we decided to put together two celebration worthy baskets for the woman or man in your life.

Custom made knit bunny hats - photo courtesy of


No traditional basket will do, get creative and use a functional storage item for holding your Easter swag. It will be easy to pack, carry and unload! Continue Reading