Even though the idea of unique manicure colors, nail shapes, and DIY designs have been increasing in popularity over the past three years or so, there is always something more that can be done. I recently watched NYLON MagTV’s latest “Beauty Queen: DIY GEM PARTY NAILS WITH BUTTER LONDON”, Tutorial video by Katie Hughes really caught my eye.
In last year’s blockbuster movie The Hunger Games nail design lovers everywhere could not stop talking about Effie Trinket’s 3D embellishments on her nails. It is now Continue Reading
Before 2012 came to a close, our very own Sheena (aka Ms. Shoena) made her debut into the London fashion scene with House of Shoena!!
Once we felt Sheena had a moment to take a breath we couldn’t wait to to chat with her about everything! Of course we not only wanted to talk about the new business, but also wanted to shine some light on the woman behind House of Shoena. Check out what she had to say….
I came to London with a dream to live by the iconic Thames River and work for a fashion PR Company. Today, the accessories brand Bracher Emden, has put me a few steps closer to making that all a reality. I’m now working in fashion PR while I search for a beautiful apartment by the Thames!
I was doing a work experience role with a media agency and at the same time rigorously applying for other permanent role, when I came across a tweet about Bracher Emden looking to assist their press and publicity Continue Reading
Like many ladies I so do not make use of all the items I own in both my wardrobes, case in point; a few weeks ago I ‘discovered’ a real beauty- a Dark green, velvet blazer from Topshop that was squashed on a hanger at the back my wardrobe. I grabbed the blazer immediately (feeling very delighted) and tried it on, I then reached into one of the pockets and made yet another discovery, now what I’m about to tell you is quite embarrassing as inside one of the pockets was a train ticket from 2005- the last time that I had worn this blazer. This made me want to go through my entire wardrobe and that’s exactly what I did. Believe me when I tell you I came across many great ‘forgotten’ items.
The green velvet blazer
Sitting on the train on my way to work, flicking through my magazines and of course wearing my ‘new’ blazer I began to think of ways to pass on some of my unwanted items, I mean of course as always I would donate lots to charity but I wanted a additional and creative option. Simply because due to the years of previously working in fashion buying coupled with my addiction to vintage and all things fashion oh and that I’m a hoarder!! I have collated way too much stuff and I mean way too much!!
Then just like that something clicked; why don’t I start an on line shop? My sisters are always teasing me that my room is ‘like shopping in topshop’ and I definitely have the product. The concept would be a sort of eBay meets vintage boutique and it would consist of all products I have loved at some point and still do love but that now need to go to a new home.
I would need a name that sits nicely alongside my fashion blog, ‘Just call me Shoena’ and I would need a fab business partner who I trust and admire to help me run the store. So that’s what I did.
Please allow me to introduce my online store ‘House of Shoena’ (H.O.S).
The Revised concept
My online ’boutique’ will still stock pre-owned products, including one off samples, and a little bit of Vintage. But it will also showcase excellent emerging talent.
My Business partner
My very good friend Erika who is a Sales manager for Erickson Bemon will help me run the store.
HOS will launch in 2 weeks time on http://boutique.dznrshowcase.com/
I thought of writing about this trend a couple of times, but wasn’t sure if it was a wearable trend. However, after I arrived in London last week and I spotted more than just a couple of women donning the trend (and rocking it if I may say so), up and down the streets of central London.
Statement trousers are one of the newly born trends that I find so inspiring, as it breaks all boundaries of imagination and creativity. They make going little crazy feel so normal. There are printed trousers, harem pants Continue Reading
Topshop is one of my favourite stores on the high street! In fact you will often find me in the Topshop store round the corner from work on my lunch break either browsing or queuing up to pay for a fab find.
So last week on a typical lunch break there I was in Topshop browsing when something caught my eye, it was Continue Reading
Hats are one of my favorite accessories. They have fascinated me since I was a little kid and clearly the obsession has not seemed to fade away. With beach season on our heads, I couldn’t think of a better time to talk about this. There are a number of different kinds of hats for different occasions; and then there are fascinators, which is another league of decorative headpiece, like a smaller hat that is pinned to the head or attached to a comb or a headband.
What attracts me towards hats is, that apart from serving the main purpose of acting like a protective shield against heat, dust and sunlight, it is a brilliant cover up for a bad hair day and how. It totally changes the look and adds charisma to the attire be it a casual day at the beach or a night out.
Introduced in the 1800s, Fedoras came as a boon (ideal item) to fashionable women and it wasn’t long before men stole this great accessory; but as we have seen in the fashion history with gender-bending/androgyny being Continue Reading
Women’s fashion, has been written about, spoken and showcased since centuries. There are fashion weeks all over the globe dedicated to women’s fashion. But how many of us recollect talking about the men’s fashion. Faintly. It is definitely one of those areas of fashion that is slowly but steadily picking up. One of the biggest evidence of the growing popularity and fashion sense amongst men is the newly introduced full-fledged 3-day Men’s Fashion Week in London.
Men’s fashion week was prevalent in Milan and Paris, and finally this year Britain decided it was time to showcase the British men’s fashion full throttle. So far, London fashion week used to be a 3 day affair for the women’s fashion and the last day was crammed with men’s fashion; that left very little time and a tiny space for the men. A lot of British talent, when it came to men’s designers, were seen moving out of the country considering the tiny scope of growth. Hence, keeping the increasing awareness of fashion amongst men, and giving and an expanded time and space to the men’s designers. The 1st men’s London fashion week was announced to be taking place soon after the Queen’s Diamond Jubilee celebrations and in time before the Olympics 2012.
The fashion week finally commenced on the 15th of June till the 17th of June and was launched by none other Continue Reading