Before 2012 came to a close, our very own Sheena (aka Ms. Shoena) made her debut into the London fashion scene with House of Shoena!!
Once we felt Sheena had a moment to take a breath we couldn’t wait to to chat with her about everything! Of course we not only wanted to talk about the new business, but also wanted to shine some light on the woman behind House of Shoena. Check out what she had to say….
I came to London with a dream to live by the iconic Thames River and work for a fashion PR Company. Today, the accessories brand Bracher Emden, has put me a few steps closer to making that all a reality. I’m now working in fashion PR while I search for a beautiful apartment by the Thames!
I was doing a work experience role with a media agency and at the same time rigorously applying for other permanent role, when I came across a tweet about Bracher Emden looking to assist their press and publicity Continue Reading
Women’s fashion, has been written about, spoken and showcased since centuries. There are fashion weeks all over the globe dedicated to women’s fashion. But how many of us recollect talking about the men’s fashion. Faintly. It is definitely one of those areas of fashion that is slowly but steadily picking up. One of the biggest evidence of the growing popularity and fashion sense amongst men is the newly introduced full-fledged 3-day Men’s Fashion Week in London.
Men’s fashion week was prevalent in Milan and Paris, and finally this year Britain decided it was time to showcase the British men’s fashion full throttle. So far, London fashion week used to be a 3 day affair for the women’s fashion and the last day was crammed with men’s fashion; that left very little time and a tiny space for the men. A lot of British talent, when it came to men’s designers, were seen moving out of the country considering the tiny scope of growth. Hence, keeping the increasing awareness of fashion amongst men, and giving and an expanded time and space to the men’s designers. The 1st men’s London fashion week was announced to be taking place soon after the Queen’s Diamond Jubilee celebrations and in time before the Olympics 2012.
The fashion week finally commenced on the 15th of June till the 17th of June and was launched by none other Continue Reading