One of the oldest Italian fashion house’s created history this week, by taking over the arcades of Louvre, and running the first ever fashion show in the 900-year old world famous building.
This is one event that captured my attention, as the debate of weather fashion is an art has been going on since centuries; and this was the perfect answer to it, portrayed in the most unbelievably aesthetic manner. The 140 metres long runway in the temple of fine art was by far, the longest for a Paris show. The audience included Hollywood celebrities Hillary Swank, Frieda Pinto and Fan Bing Bing from China, who were given a private tour of the exhibition before commencing the show.
The fashion house unveiled their latest collection that Giornetti designed in shades of pale stone, to keep the palette in coherence with the Louvre and Paris. Slouchy leather trousers with flat boots clearly brought out the Parisian aesthetic and then there were more Italian mini dresses formed major part of the clothes collection. The crochet short dresses definitely were my favorite and without a doubt the highlight of the show were the heritage of the brand, gladiator sandals, and thigh high boots in snakeskin with various embellishments.
The brand Salvatore Ferragamo, is an 84-year old fashion house, that has always been associated with art and culture. It is also considered the first fashion house to establish a link between celebrities and fashion. It is said that screen siren Marilyn Monroe and Greta Grabo were pivotal in bringing a mere shoe repair shop from California to a leather star shoemaker.
At the event, Ferragamo’s creative director, Massimilanio Giornetti, explained to the audience the early links between Leonardo Da Vinci and Salvatore Ferragamo, and that the latter also studied the anatomy of feet to understand the function of the shoe and appearance and make sure he produced something that was wearable. The brand’s motto that makes it so successful, is “beauty with functionality”.
Salvatore Ferragamo has been one of my favorite brands for shoes and bags! I can truly vouch for the confidence and faith, that all us fans across the globe have in the groundbreaking future of this iconic fashion house. This magnificent event is just the beginning of their cutting-edge potential.