May Blog Review!

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Another month has gone by in the blink of an eye… we are literally halfway through 2013! Can you believe it?  We had some fun and exciting blog posts during May, so here’s my list of the top 10 highlights of last month.

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Style Diary of a Manchester Chick: Sophie Gardner

Sophie Gardner has been embracing an unconventional personal style since she was a child, and totally rejects the idea of matching your handbag with your shoes. Sophie recently decided to share examples of these rule breaking looks on her style diary and inspiration blog “Bang Bang Pretty Pretty”The “unconventional stylista”  is starting to make waves across the pond, and we love it!

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A truly cheeky Brit, Sophie discusses how her style has multiple personalities, her style Continue Reading

Monochrome Manicures

The trend of wearing black and white color combinations in clothing trends has been everywhere these days. From bold stripes and graphics, to monochromatic solid combinations, to mixing of black/white prints in one look.. both ends of the color spectrum are getting a lot of “wear” by everyone.

All in one.. Houndstooth,, Zig Zag, Stripes and Graphic image. Photo courtesy of

All in one.. Houndstooth,, Zig Zag, Stripes and Graphic image. Photo courtesy of

Of course what is usually trending in fashion apparel, tends to trickle into fashion Continue Reading

Gem Party Nails

Even though the idea of unique manicure colors, nail shapes, and DIY designs have been increasing in popularity over the past three years or so, there is always something more that can be done. I recently watched NYLON MagTV’s latest “Beauty Queen: DIY GEM PARTY NAILS WITH BUTTER LONDON”, Tutorial video by Katie Hughes really caught my eye.

DIY example on Nylon TV

In last year’s blockbuster movie The Hunger Games nail design lovers everywhere could not stop talking about Effie Trinket’s 3D embellishments on her nails. It is now Continue Reading

A conversation with the owner of House of Shoena….Sheena!

Before 2012 came to a close, our very own Sheena (aka Ms. Shoena) made her debut into the London fashion scene with House of Shoena!!

House of Shoena and DNZR

Once we felt Sheena had a moment to take a breath we couldn’t wait to to chat with her about everything! Of course we not only wanted to talk about the new business, but also wanted to shine some light on the woman behind House of Shoena. Check out what she had to say….

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Bracher Emden : A pleasant discovery!

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I came to London with a dream to live by the iconic Thames River and work for a fashion PR Company. Today, the accessories brand Bracher Emden, has put me a few steps closer to making that all a reality. I’m now working in fashion PR while I search for a beautiful apartment by the Thames!

I was doing a work experience role with a media agency and at the same time rigorously applying for other permanent role, when I came across a tweet about Bracher Emden looking to assist their press and publicity Continue Reading

House of Shoena – London!

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Londontown’s very own, a very Fab Chick, and oh so Stylish Blogger (our own amazing Guest Writer)….Sheena Isokari,  has just added Fashion Boutique Owner to her already impressive resume!


Featured on the international Boutique Collective – DNZR Showcase , House of Shoena Continue Reading

Introducing….. House of Shoena

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Like many ladies I so do not make use of all the items I own in both my wardrobes, case in point; a few weeks ago I ‘discovered’ a real beauty- a Dark green, velvet blazer from Topshop that was squashed on a hanger at the back my wardrobe. I grabbed the blazer immediately (feeling very delighted) and tried it on, I then reached into one of the pockets and made yet another discovery, now what I’m about to tell you is quite embarrassing as inside one of the pockets was a train ticket from 2005- the last time that I had worn this blazer. This made me want to go through my entire wardrobe and that’s exactly what I did. Believe me when I tell you I came across many great ‘forgotten’ items.

The green velvet blazer

Sitting on the train on my way to work, flicking through my magazines and of course  wearing my ‘new’ blazer I began to think of ways to pass on some of my unwanted items, I mean of course as always I would donate lots to charity but I wanted a additional and creative option. Simply because due to the years of previously working in fashion buying coupled with my addiction to vintage and all things fashion oh and that I’m a hoarder!! I have collated way too much stuff and I mean way too much!!

Then just like that something clicked; why don’t I start an on line shop? My sisters are always teasing me that my room is ‘like shopping in topshop’ and I definitely have the product. The concept would be a sort of eBay meets vintage boutique and it would consist of all products I have loved at some point and still do love but that now need to go to a new home.

I would need a name that sits nicely alongside my fashion blog, ‘Just call me Shoena’ and I would need a fab business partner who I trust and admire to help me run the store. So that’s what I did.

Please allow me to introduce my online store ‘House of Shoena’ (H.O.S).

The Revised concept

My online ’boutique’ will still stock pre-owned products, including one off samples, and a little bit of Vintage. But it will also showcase excellent emerging talent.

My Business partner

My very good friend Erika who is a Sales manager for Erickson Bemon will help me run the store.

HOS will launch in 2 weeks time on

Statement Trousers!

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I thought of writing about this trend a couple of times, but wasn’t sure if it was a wearable trend. However, after I arrived in London last week and I spotted more than just a couple of women donning the trend (and rocking it if I may say so), up and down the streets of central London.

Statement trousers are one of the newly born trends that I find so inspiring, as it breaks all boundaries of imagination and creativity. They make going little crazy feel so normal. There are printed trousers, harem pants Continue Reading

Topshop: One Season Ahead

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Topshop is one of my favourite stores on the high street! In fact you will often find me in the Topshop store round the corner from work on my lunch break either browsing or queuing up to pay for a fab find.

So last week on a typical lunch break there I was in Topshop browsing when something caught my eye, it was Continue Reading