“Being green is the new black”…. I know this has been said many times before, but I completely agree with that statement! I don’t think sustainable fashion will ever go out of style. I think we’re just now starting to see more and more evidence of the “Eco Fashion Movement” becoming more popular over the last few years. From the quirky challenges on Project Runway to the noted “true pioneer of eco-chic” Stella McCartney to the increasingly popular DIY fashion and accessory creations on such global websites as Etsy.com… we have seen the idea of being “fashion conscious” take on a very new concept.
Eco-friendly apparel and accessories are nothing new, but there has been an increased shift in taping into making items more fashion forward at the same time. There are designer clothing labels taping into this concept which many hope to make a “style, instead of just a trend” within the industry. (sidenote: check out www.fashionmegreen.com)
The most recent eco-fashion trend accessories movement that I have been noticing, has been to create sustainable and eco-friendly eyewear.
One new company that seems to have created a truly “cool” vibe with their collections, is the Continue Reading
British Fashion Designer Victoria (Vicky) Nicholls, was a young child when she first discovered her love personal love for fashion. Her Grandmother’s talent of knitting items for her toys and stuffed animals also sparked her interest in the creative world of knitting. Later while attending University, she had the opportunity to specialize in an area of fashion design, and she chose Knitwear. While working on her fashion degree, Vicky learned how to work on both domestic and industrial knitting machines, which enhanced her design capabilities. Soon she picked up hand knitting again and began teaching herself how to make creative fashion patterns. This was not any easy fete, as there was not as much information as there is now on how to create fashion forward hand knitted patterns or fashion trends.
After working in the fashion industry as a Knitwear Designer for ten years, Vicky found herself reignited with the passion she had in school to create hand knitwear with catwalk inspirations of her own and share that passion with people just like her. Her new business idea was to give knitwear students, independent designers, etc. a place where they could easily access knitwear trends and knitwear patterns they could create for themselves. At the same time she wanted to create a platform for them to learn and share information with other knitwear lovers. So, with all of her knitwear design knowledge, hand and machine knitting skills, and trend research experience, she has created a membership based website portal for all things “knitty fashion” titled Twisted Angle!
Vicky talked with Vitamin F about early stages as a young fashion drama queen, not leaving the house without her Dior Poison perfume, how in her eyes Galliano and McQueen are amazing designers, her hush hush private design work for her clients for AW13, what she believes Liv Tyler, Jessie J and Kate Winslet have in common and Continue Reading
EELD is a fairly new high-end design house that creates unique and environmentally conscious “eco-luxury” apparel. Designed by Chloe Bourrioux, this very sophisticated brand believes that it is important to maintain our responsibilities to the environment during the apparel production process. EELD’s use of innovative materials, less water and chemicals proves that one can be ethical and stylish.
EELD represents a harmony between the authenticity of the finest materials and the importance of ethical concerns. It is up-and-coming high-end, environmental brand. The proof is in its simple, modern and elegant look, the precise cuts of its first collection. It proclaims a strong identity and fabulous style.
The Process and Fabrics:
- All collections made in French workshops that adhere to the Haute Couture’s manufacturing techniques
- The designs are contemporary with a refined and elegant cut
- EELD exclusive prints are also made in France with minimum water usage
- Fabrics in the collections range from: Organic Silk, Calais Lace (Hand-woven lace that is woven in Calais, Continue Reading