From my past work experience, I know that June, July and August are months with big deliveries for dresses… Period.
So why is it that the full-figured, plus-size, curvy figure women have been left out of this fact within most department stores and even most “plus-size” stores?
I recently had the task of searching for a dress that I could wear to a wedding. I was not in the wedding, but my duty as an usher gave me just as much visibility as the wedding party. Lack of time was the ultimate reason for my waiting until I arrived in my hometown to start my quest for the perfect dress. I am originally from Colorado Springs, CO… home of the Rocky Mountains, fresh air, and outdoor activities. The truth remains that although most people would say the Springs are a place of “healthy diet” lifestyles, there are still healthy overweight people living here and across the nation.
No matter tall, short, curvy, or thin, we all participate in most of the same events in life. These events in life may include: date nights, black tie affairs, nights out at the club, or happy hour, and that’s right WEDDINGS!!
The mission was to find a long dress, not too flashy, something that could be worn again, dressy but casual enough to look like an “event dress”. Seemed like an easy enough request right?
I continued to keep my head up as my sister (also a curvy woman) and I went from store to store, mall to mall, “plus-size” store to “plus-size” store with the same end results… lack of options! It seemed that the buyers for all the stores thought that curvy women looking for nice dresses would only be “mother’s-of-the-bride”, elderly less fashion-focused, non shape embracing women… It was sooo sad. The other option given by most of the sales associates was to shop online to find more “age-appropriate, fashionable, wear more than once” type of dresses. So, what you’re telling me is not only do I have to shop in the “comfort of my home”, away from society, but I also have to miss out on the shopping experience with my friends….. Thanks.
The Sears in one of the malls told us the most shocking news of the day… they no longer had a “plus-size” section….??! How do you just get rid of a category like that? No one would ever think to get rid of a petite section! I was awestruck. This fact did not shock me just because I was shopping for something that day, but more so because full-figure fashion is on the rise!
I may not be the sharpest nail in the tool box, but on profit, business strategies, market advancement don’t you increase product where you would make the most money?
In conclusion, don’t we think that everyone deserves to dress their best? Why is looking great and feeling good about yourself only equated to being “average-size”?