I am a Bubbly, Fashion obsessed Londoner, major lover of Old Hollywood, all things Vintage, BIG rings, faux fur, chocolate and Beyonce! My nickname is Shoena as I have a serious addiction to shoes!!!
I have been in love with fashion for as long as I can remember, my style icons are Solange Knowles and SJP. I would describe my style as playful, quirky with a bit of an edge.
I have worked in fashion from a young age, working in various areas of the fashion industry; from fashion retail to, fashion sales, to fashion styling and fashion buying, working for a both large and small companies! I am currently a Brand manager for two new london based brands. I am also a freelance blogger and I have my own blog; justcallmeshoena.tumblr.com which celebrates fashion and everything and everyone fab-u-lous!
I love to have fun with fashion, playing with textures, colours, prints and lengths; mixing vintage with high street and a few designer pieces whilst always staying true to my fun, quirky self. I believe fashion is a way of expressing yourself and should not be taken to seriously, I say take note of the trends but ultimately make your own rules, push the boundaries and have fun with it.
My dream- to one day have my own Brand/Marketing/PR firm a la Kelly Cutrone’s People Revolution.